SEO report of retailowneracademic.com

Academic Portal, The Retail Owners Institute®

www.retailowneracademic.com/

supplementary training and educational materials for courses in retail financial accounting, inventory control, ratio analysis, cash flow


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.retailowneracademic.com/

Character length : 28

Title
Academic Portal, The Retail Owners Institute®
Description
supplementary training and educational materials for courses in retail financial accounting, inventory control, ratio analysis, cash flow
Keywords (meta keywords)
retail financial analysis, inventory control, ratio analysis, cash flow, retail accounting courses

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Academic Portal, The Retail Owners Institute®

Character length : 45

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
316000
Heading structure in the source code
  • <H2> Outside the Classroom
  • <H1> Looking for the  eLearning Portal?
  • <H3>  The 3-in-1 Suite of Courses & Calculators - PROFITS, INVENTORY, and CASH FLOW...INTEGRATED!
  • <H3> It's been moved! 
  • <H1> Just click here  
  • <H1> Go to www.RetailOwner.com/eLearning
  • <H3> 
  • <H3> Thanks!  See you there!
  • <H3> The Retail Owners Institute®
  • <H3> 
Word cloud
  • retail4
  • courses2
  • home2
  • institute2
  • owners2
Keyword matrix
wordtitledescriptionsheading
retail
courses
home
institute
owners
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
2.60
Flesch Reading Ease
85.20
Coleman Liau Index
9.40
Automated Readability Index (ARI)
1.20
Dale–Chall Readability
5.70
SMOG Index
8.20
Spache Readibility
4.70
Number of letters
519
Number of words
121
Number of sentences
25
Average words per sentences
5
Number of syllables
167
Syllables in words
177
Average syllables in words
1.38
Number of words in first three syllables
19
Percentage of word / syllables
15.70
Words not in Dale-Chall easy-word list
42
Words not in Spache easy-word list
42

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 960px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 3.3 seconds have passed until the page started to load.
Loading time
1,834 ms
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
47
Number of source domains
2
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.retailowneracademic.com/.. /jquery.min.js
  • http://www.retailowneracademic.com/WebResource.axd?d=9TKVz9IjJgg0oDFW-k3C1L...
  • http://www.retailowneracademic.com/js/dnncore.js
  • http://www.retailowneracademic.com/ScriptResource.axd?d=jokOu3YHrFZbArFzGcq...
  • http://www.retailowneracademic.com/ScriptResource.axd?d=DVcgRqTXO3eAdA8T7aQ...
  • http://www.retailowneracademic.com/js/dnn.js
  • http://www.retailowneracademic.com/js/dnn.xml.js
  • http://www.retailowneracademic.com/js/dnn.xml.jsparser.js
  • http://www.retailowneracademic.com/js/dnn.xmlhttp.js
  • http://www.retailowneracademic.com/.. /dnn.xmlhttp.jsxmlhttprequest.js
  • http://www.retailowneracademic.com/js/dnn.dom.positioning.js
  • http://www.retailowneracademic.com/js/dnn.controls.js
  • http://www.retailowneracademic.com/js/dnn.controls.dnnmenu.js
List of render blocking css files
  • http://www.retailowneracademic.com/Portals/_default/default.css
  • http://www.retailowneracademic.com/.. /skin.css
  • http://www.retailowneracademic.com/.. /main.css
  • http://www.retailowneracademic.com/.. /DNN5menu.css
  • http://www.retailowneracademic.com/.. /container.css
  • http://www.retailowneracademic.com/Portals/0/portal.css
  • http://www.retailowneracademic.com/.. /TabStrip.Default.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.retailowneracademic.com/Resources/Shared/Scripts/jquery/jquery.min.js
  • http://www.retailowneracademic.com/WebResource.axd?d=9TKVz9IjJgg0oDFW-k3C1LiKUqHky7fn2bCI5uJzupD1miGm5H4ard54-pEF7Tvk-K6WCdi4JVtRNKA10&t=636270819776908216
  • http://www.retailowneracademic.com/js/dnncore.js
  • http://www.retailowneracademic.com/ScriptResource.axd?d=zwwIEt5r_lTqXa0WFylm-aGqR9QD0i25WRclSUk3EeFEff08lIFAYm3vZrOc3DRuSs5t7f8rXQKcdnInc2ira1N5YB-yxRkNsfINFrId9dhTKre4lyNeaP-XYNQIOeceXUixnfsYX0fbPsDAD1kLVeE9v2A1&t=ffffffff85e60464
  • http://www.retailowneracademic.com/ScriptResource.axd?d=n1NoFE4WscTjl0KMSTVeAAQhzyZpgeJp5l-haOvIWZE55bhM3fCKBjy-emaTwXeeR4F9aCfcvcJ6y-k-3tWIf3HSt0dyVSCYDEX7xSPw2SYCnQR1f8YfqzKcN2Yk2gm0XjYFOZ61kB0nVLIO5iBXeiZdh9ZzLZemJZ1Ckw2&t=ffffffff85e60464
  • http://www.retailowneracademic.com/js/dnn.js
  • http://www.retailowneracademic.com/js/dnn.xml.js
  • http://www.retailowneracademic.com/js/dnn.xmlhttp.js
  • http://www.retailowneracademic.com/js/dnn.dom.positioning.js
  • http://www.retailowneracademic.com/js/dnn.controls.js
  • http://www.retailowneracademic.com/js/dnn.controls.dnnmenu.js
  • http://www.retailowneracademic.com/Resources/Shared/scripts/initWidgets.js
File size of all javascript files combined
397.47KB
Javascript minifying
You can save 4.3KB (32% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.retailowneracademic.com/Portals/_default/default.css
  • http://www.retailowneracademic.com/Portals/_default/Skins/Clear Blue/skin.css
  • http://www.retailowneracademic.com/Portals/_default/Skins/Clear Blue/main.css
  • http://www.retailowneracademic.com/Portals/_default/Containers/clear blue/container.css
  • http://www.retailowneracademic.com/Portals/0/portal.css
  • http://www.retailowneracademic.com/Portals/_default/Skins/_default/WebControlSkin/Default/TabStrip.Default.css
File size of all css files combined
60.38KB
CSS minifying
You can save 2.8KB (27% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
27.99KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
38
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.retailowneracademic.com/.. /TreeColumns.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /ROAhdr-v5.jpgExpiry time is not specified
http://www.retailowneracademic.com/Portals/0/portal.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /container.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /min.gifExpiry time is not specified
http://www.retailowneracademic.com/.. /BorderFooterTop.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /BorderStripes.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /DNN5menu.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /Login.gifExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuBcL.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuBcM.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuBcR.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuItemL.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuItemM.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /MenuItemR.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /SearchBox.jpgExpiry time is not specified
http://www.retailowneracademic.com/.. /main.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /skin.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /spacer.gifExpiry time is not specified
http://www.retailowneracademic.com/.. /TabStrip.Default.cssExpiry time is not specified
http://www.retailowneracademic.com/Portals/_default/default.cssExpiry time is not specified
http://www.retailowneracademic.com/.. /jquery.min.jsExpiry time is not specified
http://www.retailowneracademic.com/.. /DotNetNukeAjaxShared.jsExpiry time is not specified
http://www.retailowneracademic.com/.. /initWidgets.jsExpiry time is not specified
http://www.retailowneracademic.com/.. /widgets.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.controls.dnnmenu.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.controls.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.dom.positioning.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.xml.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.xml.jsparser.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnn.xmlhttp.jsExpiry time is not specified
http://www.retailowneracademic.com/.. /dnn.xmlhttp.jsxmlhttprequest.jsExpiry time is not specified
http://www.retailowneracademic.com/js/dnncore.jsExpiry time is not specified
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
260.49KB
Image optimisation
You can save 211.6KB (83% compression) by optimising the images below:

 Website security

IP
70.34.33.43
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Looking for the  eLearning Portal?, ( 231px from top )
  • H3 :  The 3-in-1 Suite of Courses & Calculators - PROFITS, INVENTORY, and CASH FLOW...INTEGRATED! , ( 265px from top )
  • H3 : It's been moved!  , ( 313px from top )
  • H1 : Just click here  , ( 342px from top )
  • H1 : Go to www.RetailOwner.com/eLearning, ( 376px from top )
  • H3 : , ( 410px from top )
  • H3 : Thanks!  See you there!, ( 420px from top )
  • H3 : The Retail Owners Institute® , ( 449px from top )
  • H3 : , ( 481px from top )
  • H2 : Outside the Classroom , ( 662px from top )

 Typos

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